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Close-Up: Perspective - Adland must look to new markets in merger-mania era

inspired by this stick and carrot relationship with its clients. And, in future, DM and interactive ...

Careers: Competition

, the Secretary of State referred the prospective acquisition to the Competition Commission. In December, DM ...

Building the OMD brand

billings for its OMD Europe network come to DM15.6 billion (£4.9 billion). It ranks as the second ...

Faces To Watch 2000: They’re young, hot and hungry and they’re working very hard at an agency near you. Jenny Watts profiles the advertising industry’s fastest rising stars

s been with the DM agency for nearly three years and is recognised to have great potential. His ...

Sony plans DM task to increase cross-selling

marketing before. Claydon Heeley won a three-way pitch to develop the division s DM work across ... the DM. Sony has also identified electrical goods as likely to become increasingly inter ...

Direct: The Union creates DM arm to handle Greenfield launch

The Union, an Edinburgh-based advertising agency, is creating a direct marketing arm called OnlyU to handle the direct element of its campaign to launch the Halifax’s Greenfield brand.

Virgin Trains cuts direct marketing alliance with HPT

of the work previously with HPT. HPT Brand Response will continue to handle DM for Virgin Atlantic ...

A&L loses BMP OMD in media strategy dispute

for the strategic task, alongside A s DM agencies, Tri-Direct and AMS Direct. No one from BMP OMD ... coherent message across different disciplines. While BMP OMD has DM capabilities through its Optimum ...

Omnicom picks Denekamp for OMD Europe role

is the key market, representing 27% of OMD’s European business, with billings of around DM4.2 billion (£1 ...

Home Office toughens stand on electoral roll

. The DM industry had hoped that O Brien s line would soften after learning of the costs, estimated at up ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.