Eurostar reviews frequent traveller DM out of Rapier
28 Sep 2000 | by CORDELIA BRABBS
Eurostar has begun a review of its pan-European direct marketing account, currently held by Rapier.
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DIRECTWATCH: Thomas Cook Ski in DM drive
28 Sep 2000 | by CORDELIA BRABBS
Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM...Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM campaign for its holiday booking service. The work, by Smith Bundy Carlson, targets 17,000 regular ... -respondents to the initial mailing. The DM strategy revolves around the three annual purchasing triggers for ski holiday ...
DIRECT: Briefs
28 Sep 2000
. MBO has developed all the DM creative and support material and literature, fulfilment packs, point.... MBO has developed all the DM creative and support material and literature, fulfilment packs, point ...
DIRECT: Huggies awards tactical business to Communicator
28 Sep 2000
Kimberly-Clark has hired Communicator to handle tactical marketing for its Huggies nappies brand. The agency s first project will be a pan-European DM campaign to launch Air Dry nappies which claims to reduce nappy rash by 40%. The work, launched in the UK this week, will roll out to Switzerland ...
THE MARKETING FORUM: Clients demand long-term planning
28 Sep 2000 | by JANE BAINBRIDGE
about 30% of press and DM campaigns are. 'Is it surprising that so many advertisers say non-TV campaigns ...
DIRECT: Donovan to step down from JDA after 18 years
28 Sep 2000 | by CORDELIA BRABBS
DM services into e-commerce, WAP and digital TV. Donovan founded the agency in 1982, and her high ...
DIRECTWATCH: DIRECT CHOICE/SMIRNOFF BLUE
28 Sep 2000 | by SIMON HATHAWAY, Director, Dynamo
and demolishes all the DM basics that years of training and listening to Drayton Bird drilled into me. Bird ...
DIRECTWATCH: Trinity Mirror in Scots titles DM
21 Sep 2000 | by MARK KLEINMAN
Trinity Mirror Group has consolidated direct marketing for its flagship Scottish newspaper titles into Hamilton Wright, with a brief to encourage crossover readership and build relationships with consumers.
DIRECT: Consodata set to offer permission e-mail services
21 Sep 2000
Consodata, the international DM services company whose clients including Cadbury Schweppes...Consodata, the international DM services company whose clients including Cadbury Schweppes and American Express, is strengthening its presence in the permission marketing arena with the launch of a new service called Consomail. Consomail will offer customers lists of e-mail addresses tailored ...
DIRECT: Briefs
21 Sep 2000
integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread...The Direct Marketing Association has confirmed it is in talks with the government about UK Online, its new initiative to promote internet usage. The DMA is working with ministers on the possible integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
