to remove filtersDIRECT: COI enlists Soup for UK Online mail campaign
25 Oct 2001 | by MARK KLEINMAN
of DM agency Clark McKay & Walpole, to develop a web site promoting UK Online ...
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DM creative director Arnold in 'amicable split' from Saatchis
16 Nov 2001 | by IAN DARBY
Chris Arnold, the integrated creative director at Saatchi to make Saatchis dominant in the below-the-line arena overnight." Arnold denied that he is leaving. He said: "I'm still here and there are plenty of exciting things going on."
DIRECT BRIEFS: Grey Desire launches Gmail
11 Oct 2001
aimed at boosting client marketers' online DM communications. Gmail, which has already been used
MARKETING REPORT - CUSTOMER MAGAZINES: Titles seek ways to broaden reach - Customer mags are turning to new channels such as the internet in a bid to extend their brand
20 Sep 2001 | by ANDY FRY
's managing director, Patrick Fuller says: "We have created DM materials that complement the values ...
DIRECT: Beeb.com in talks with DM agencies
30 Aug 2001
Beeb.com, the BBC's commercial online division, is in talks with direct marketing agencies about ways of developing relationships with its customers. The site's marketing director, Regan Hook, is reported to be talking to four agencies. Hook is expected to call a pitch shortly. Beeb.com launched...
DIRECT: Asserta home in Spirit DM drive to draw consumers
30 Aug 2001
Asserta home, the property portal, has handed a consumer direct marketing project to Spirit DPM, adding to the agency's business-to-business DM brief. The agency will mail and e-mail 20,000 prospects to explain how asserta home takes the hassle out of buying, selling or renting a home ...
HOTLINE: News in brief
10 Aug 2001
Gluemedia London, Deepgroup's digital advertising arm, has been appointed by Slendertone to handle its online task. The company appointed Lowe Live to its creative and DM account after a pitch earlier this year. ...
Bertelsmann raises $2.5bn from AOL Europe stake
11 Jul 2001
-term debt -- a surprising move, given that the company is understood to have about DM18bn ( 5.6m) in cash ...
DIRECT: Clearlybusiness seeks agency to target SMEs
28 Jun 2001 | by SUZY BASHFORD
Media was behind its branding and below-the-line work at launch. DM is deemed more appropriate ...
DIRECT: Clearlybusiness seeks agency to target SMEs
28 Jun 2001 | by SUZY BASHFORD
Media was behind its branding and below-the-line work at launch. DM is deemed more appropriate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
