Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...
The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...
Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 ...
DM Total door COI 2.30 0 ...
of the company's tradition of handling DM in-house.
DM for the Guardian Weekly, will work with CHJM on The Guardian, The Observer, Guardian Unlimited ...
but wanted ideas from non-roster agencies. Recent DM campaigns include one through TMW for its anti ...
NTL:home is launching a direct marketing campaign to reward its highest-value customers for their loyalty to the cable operator. The mailing, through roster agency Rapier, goes out this month to 70,000 customers, and is designed to have a personal feel, offering a variety of rewards such as...
Cramm Francis Woolf, the Hampshire-based DM agency, is to lose its chairman and co-founder.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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