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Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured...
but wanted ideas from non-roster agencies. Recent DM campaigns include one through TMW for its anti ...
NTL:home is launching a direct marketing campaign to reward its highest-value customers for their loyalty to the cable operator. The mailing, through roster agency Rapier, goes out this month to 70,000 customers, and is designed to have a personal feel, offering a variety of rewards such as...
. Such enthusiasm is noteworthy for two reasons. The DM industry has a plethora of awards, against which the DMA ... of data consultancy PDV, the new judging criteria highlight all of DM's assets, not just its more ...
Michael Cox has been appointed sales and marketing associate director at 4DM Group, the direct marketing specialists. He joins from Vertis Direct Marketing where he was business development director. ...
Artism Pro, the recruitment consultancy that specialises in the broadcast, communication and music industries, has unveiled its launch direct marketing campaign through LIDA. Senior decision-makers were sent a miniature filing cabinet with a pop-up note reading 'We only send you people from...
Direct promotes household and car insurance direct to consumers and spends about 12m on DM each year ... to Proximity London, while sister brand PPP Healthcare is also reviewing its DM business, with a result ...
creative approaches through DM agency TDA. Both mailings, one of which is a survey that aims ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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