Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...
The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...
Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 ...
DM Total door COI 2.30 0 ...
of the company's tradition of handling DM in-house.
Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured...
Hoverspeed has appointed Positive Thinking to handle its direct marketing account following a three-way pitch. The brief covers all of Hoverspeed's DM activity for Hoverspeed APEX and Hovercard, focusing primarily on direct mail communications. The pitch involved the incumbent agency, JDA. ...
Warehouse products. Agencies already on the retailer's DM roster include Edge, Brann Agency UK and Clark ...
to set up a DM consultancy called Firmi International Marketing. It has not yet been decided whether ... Barclays marketers and roster agencies. Batt, who joined Barclays from roster agency DMS, was unavailable for comment as Marketing went to press. The bank last reviewed its DM agency roster just ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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