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DIRECT BRIEFS: DMA disappointed with EU ruling

protects consumers against unwanted DM approaches. The DMA welcomed a simultaneous vote by the EU ...

St Ivel switches to AMV BBDO for relaunch activity

UK is also thought to have been appointed to Shape's DM work. A St Ivel spokeswoman ...

OPINION: Marketing Society - Magazines get through where other media fail

it takes to read a typical piece of DM, if indeed it's read at all. So when you plan your next DM ...

DM creative director Arnold in 'amicable split' from Saatchis

Chris Arnold, the integrated creative director at Saatchi to make Saatchis dominant in the below-the-line arena overnight." Arnold denied that he is leaving. He said: "I'm still here and there are plenty of exciting things going on."

DIRECT BRIEFS: Royal Mail launches DM campaign

Royal Mail is launching a DM campaign targeted at 20,000 senior executives and marketers. The campaign consists of a mailpack with images of a 'pinstripe professional' woman bearing a Harley-Davidson tattoo on her shoulder blade alongside the words, 'How can you inspire this kind of loyalty in your ...

DIRECT: Horticulture body hires Whitewater to develop its DM

an integrated DM strategy for the RHS, including donor recruitment activity, appeal mailings and legacy ... are looking at how we can reinforce the RHS brand through our DM work, and communicate the experience ...

DIRECT MARKETING: The benefit of innovative DM - Direct marketing companies are realising

With some 60 million items of mail pouring through the nation's letterboxes each day, marketers have to make their mailings stand out. One way to do this is to ensure the envelope itself attracts attention. In many cases the communication can start on the outside, encouraging the...

DIRECT BRIEFS: Studio Press UK launches Pianist Magazine

Studio Press UK is launching its Pianist Magazine with a DM subscription campaign early next year offering a 30% discount. Direct agency ehsrealtime Leeds is handling both creative work and media buying and planning for the campaign, which also comprises press activity in a range ...

DIRECT BRIEFS: UCG Cinemas ticket voucher scheme

UCG Cinemas is supporting a new ticket voucher scheme with a DM campaign to marketing and incentive companies. The flip-book mailer, which bears the strapline, 'Have you got vision?' promotes the new voucher range with a 35% discount offer as part of a relaunch of its corporate sales offering ...

DIRECT: ITV Digital hands CRM job to telecoms marketer

with Dale, Simcocks presided over the recent DM repitch in which Joshua beat incumbent Blue, Black Hole ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.