Click 
to remove filters
Direct mail continues to grow in volume and expenditure, according to the Direct Mail Information Service. Statistics show a 4.5 per cent increase in volume year-on-year for the July to September period, with 1.13 billion items sent out. Expenditure increased by 5.9 per cent year-on-year, reaching...
Brian Robertson, a retired accountant from Pontefract, West Yorkshire, has had a bee in his bonnet for some time about his details being disclosed to anyone who might then use them for marketing purposes. Until last month, he hadn't caused any problems for the direct marketing industry - he...
Camelot is embarking on its first direct mail push following the lifting of a blanket restriction on all direct marketing activity by the National Lottery Commission. The 60,000-strong mailing, through Hicklin Slade 4 million TV, press and radio campaign for the launch of its Christmas...
is biting and the DM industry is just one of many being affected by slashed budgets and job losses ... among the DM community. People know it is there, says Harris, but don't really understand what ... , only a very small proportion of NABS' money comes from the DM industry. "Without being cynical ...
As another year closes and 2002 budgets are being set, DM suppliers are having to work harder to beat off the competition. It's no longer acceptable to rely on the same old Christmas card mailing to keep in touch with customers. But these suppliers face a daunting challenge: they must use ...
"Colour digital printing in direct mail is going nowhere." John Incles, managing director of Polestar Digital, which digitally prints 300 million A4 sheets a year, doesn't mince his words. But are they true? Mono digital printing, the area Polestar specialises in, took off in direct marketing...
Next June a rare breed of student will graduate from Buckinghamshire Chilterns University College armed with a BA from the UK's only integrated advertising degree course. With three year's experience in creative problem solving across all media channels, the mantra of media neutrality ringing...
-draw marketing. "To me these are all bona fide, successful DM techniques," he adds. These include at ... itself is one I look up to." A full commitment to DM is shied away from, but it isn't totally ... ) 128 million Total marketing spend (2001) 200,000 Main DM agency None, all marketing is done in ...
's fridge magnets in this neatly packaged piece of DM. Can one car be all things to all men? Honda seems ...
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
