to remove filtersWWAV takes £3m Garnier and Maybelline DM account
07 Dec 2001 | by CAMILLA PALMER
but wanted ideas from non-roster agencies. Recent DM campaigns include one through TMW for its anti ...
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DIRECT: Nicorette in 'quit smoking' DM
20 Dec 2001 | by MARK KLEINMAN
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
DIRECT: GlaxoSmithKline picks Grey Desire for Poli-Grip task
06 Dec 2001
product such as Poli-Grip. The brand's first DM work will comprise a coupon-based direct mail push ...
HOTLINE: Procter & Gamble's direct marketing roster review
30 Nov 2001
Procter & Gamble's direct marketing roster review has moved to a second stage. Agencies including Joshua, IMP, Leonardo, Tullo Marshall Warren and WWAV Rapp Collins are competing for a place on the roster to create up to 200 local DM campaigns. ...
DIRECT: Organics hires MWL for sustained DM strategy
11 Oct 2001 | by MARK KLEINMAN
MWL, a Unilever roster agency that already works on brands including Cif, will be responsible for developing a DM strategy for the Organics brand with a number of campaigns launching next year. The haircare market is fiercely competitive and portfolio ...
Organics hires MWL for DM strategy
10 Oct 2001 | by Mark Kleinman,
LONDON - Lever Faberge has appointed brand response agency MWL to handle the first ongoing direct marketing activity for its Organics haircare products.
DIRECT: Macleans relationship job goes to Grey Desire
27 Sep 2001 | by MARK KLEINMAN
's work will build on the above-the-line strategy used by Grey Worldwide, and focus on a range of DM ... to use DM more extensively, appointing Geronimo to undertake a below-the-line campaign for its Ribena ...
DIRECT: Garnier in home colourants DM
10 May 2001 | by MARK KLEINMAN
Laboratoires Garnier is launching an integrated marketing push for its portfolio of Home Hair Colourant brands to drive trial of the products. The campaign, through Publicis Dialog, kicks off this month, featuring DM, in-store and event-based activity. It will focus on the Movida, Natea, Belle ...
DIRECT: Garnier in home colourants DM
10 May 2001 | by MARK KLEINMAN
Laboratoires Garnier is launching an integrated marketing push for its portfolio of Home Hair Colourant brands to drive trial of the products. The campaign, through Publicis Dialog, kicks off this month, featuring DM, in-store and event-based activity. It will focus on the Movida, Natea, Belle ...
DIRECT: L'Oreal in liquid lipstick DM push
26 Apr 2001 | by MARK KLEINMAN
, which works on DM communications for the Plenitude skincare range. The two agencies were hired ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
