Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured...
to set up a DM consultancy called Firmi International Marketing. It has not yet been decided whether ... Barclays marketers and roster agencies. Batt, who joined Barclays from roster agency DMS, was unavailable for comment as Marketing went to press. The bank last reviewed its DM agency roster just ...
Direct promotes household and car insurance direct to consumers and spends about 12m on DM each year ... to Proximity London, while sister brand PPP Healthcare is also reviewing its DM business, with a result ...
The Royal Bank of Scotland Commercial Services has handed River a 2m brief to spearhead direct marketing for services such as invoice discounting. River won the account from 141, after a three-way pitch. "We are looking to communicate the vital role that invoice finance can play in the success...
Direct Line is launching a direct marketing campaign to promote its pet insurance policy with a 40,000-strong mailing targeting cat- and dog-owners. The DM push, through Tullo Marshall Warren, consists of a pastiche of a tin of petfood and includes a 10% discount offer. A postcard ...
agency and Lowe Live for all DM work. Lowe Live created a small-scale direct response TV campaign ...
COI Communications has appointed Craik Jones Watson Mitchell Voelkel to handle a Department of Work and Pensions (DWP) DM project to promote pension reform. At least three other unnamed agencies presented ideas for the project, which will highlight the introduction of stakeholder pensions ...
CPP Group, the credit card protection company, has awarded its DM account to Leeds-based direct marketing agency The Black Hole. The brief, won after a competitive pitch, will include the development of a complete customer communications strategy for CPP. Activity is likely to focus ...
follows the recent appointment of Proximity London to handle DM for AXA's sister company, AXA Direct. ...
Bradford & Bingley is launching a customer acquisition drive for its financial brokering brand, Market Place. The campaign, through B&B DM agency of record Claydon Heeley Jones Mason, continues the creative theme of Market Place's brand advertising, by M&C Saatchi. The direct mail piece shows a man ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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