to remove filtersDIRECT: Unilever appoints Grey Desire for Slim-Fast job
01 Nov 2001 | by MARK KLEINMAN
are tempted to abandon their diets and incentivised questionnaires. Grey Desire's DM and promotional ...
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St Ivel switches to AMV BBDO for relaunch activity
22 Nov 2001 | by MARK KLEINMAN
UK is also thought to have been appointed to Shape's DM work. A St Ivel spokeswoman ...
DIRECT: Famous Grouse calls pitch for DM work
06 Sep 2001 | by MARK KLEINMAN
. Famous Grouse's recent DM has included mailing customers on its 250,000-strong database with offers ...
PepsiCo awards £8m DM activity to KLP Euro RSCG
16 Aug 2001 | by CORDELIA BRABBS
Pepsi Cola International has appointed KLP Euro RSCG to handle its below-the-line account for Europe and Sub Sahara Africa (ESSA), which is believed to be worth about 8m. However, incumbent Claydon Heeley Jones Mason (CHJM) is retained by Pepsi distributor Britvic Soft Drinks and will...
DIRECT: Seagram selects AIS for The Glenlivet
02 Aug 2001 | by MARK KLEINMAN
spokeswoman confirmed that AIS would undertake DM work on The Glenlivet, but refused to give details or confirm a budget for the task. Seagram is also hunting an agency to handle DM for another of its whisky brands, Chivas Regal, while rival Allied Domecq is also talking to agencies about DM for its ...
DIRECTWATCH: A monthly analysis of the direct marketing field - Top 20 advertisers May 2001 (pounds m)
19 Jul 2001 | by AMBER KEY, who handles external communications for ACNielsen MMS
,000 and Lever Brothers' spend rose by 560,000. Despite continued heavy spending on DM by financial ... Press DM Cinema Radio Outdoor TV Total Procter & Gamble 1.84 0.51 0.17 0.21 0 ...
DIRECTWATCH: A monthly analysis of the direct marketing field - Top 20 advertisers May 2001 (pounds m)
19 Jul 2001 | by AMBER KEY, who handles external communications for ACNielsen MMS
,000 and Lever Brothers' spend rose by 560,000. Despite continued heavy spending on DM by financial ... Press DM Cinema Radio Outdoor TV Total Procter & Gamble 1.84 0.51 0.17 0.21 0 ...
Seagram poised to rethink DM for leading whiskies
05 Jul 2001 | by MARK KLEINMAN
Spirits giant Seagram is reviewing the direct marketing business for its flagship whisky brands, The Glenlivet and Chivas Regal. A number of DM shops are believed to have pitched in the past two weeks ... to speculate on what the review will achieve or what it will mean for future DM arrangements," she said. ...
Seagram poised to rethink DM for leading whiskies
05 Jul 2001 | by MARK KLEINMAN
Spirits giant Seagram is reviewing the direct marketing business for its flagship whisky brands, The Glenlivet and Chivas Regal. A number of DM shops are believed to have pitched in the past two weeks ... to speculate on what the review will achieve or what it will mean for future DM arrangements," she said. ...
DIRECT: Cadbury sugar brands in relationship DM push
21 Jun 2001 | by MARK KLEINMAN
Cadbury Trebor Bassett (CTB) has handed Brann Cirencester a brief to launch the confectionery giant's first major relationship marketing activity for its sugar brands. The work, which breaks this month, features a series of brand-led mailings for products including Jelly Babies, Refreshers,...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
