to remove filtersDIRECT: NSF in DM push to change attitudes to schizophrenia
29 Nov 2001
creative approaches through DM agency TDA. Both mailings, one of which is a survey that aims ...
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DIRECT: M&S finance arm drives NSPCC link with DM initiative
13 Dec 2001
Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured...
DIRECT BRIEFS: Woodland Trust launches DM campaign
22 Nov 2001
Woodland Trust, the woodland conservation charity, is launching a direct marketing push that will encourage people to participate in recording the impact of climate change. The charity, which has 250,000 members, is using DM agency TDA to ask people to join its ranks and record the dates of natural events ...
Barnardo's hires DM specialist for advertising role
22 Nov 2001
Barnardo's, the children's charity, has appointed direct marketing specialist Diana Green as its new head of advertising and communications, replacing Suzanne Heaney who left in June. Green starts in the role in January, joining from DM agency Lion where she was deputy client services ...
DIRECT: BUPA staffing DM task boost for WWAV North
22 Nov 2001 | by MARK KLEINMAN
will be to develop a series of DM programmes that will promote the brand and help recruit and retain health ... for WWAV North, which recently landed the Cumbrian Tourist Board account and the DM for holiday brand ...
DM creative director Arnold in 'amicable split' from Saatchis
16 Nov 2001 | by IAN DARBY
Chris Arnold, the integrated creative director at Saatchi to make Saatchis dominant in the below-the-line arena overnight." Arnold denied that he is leaving. He said: "I'm still here and there are plenty of exciting things going on."
COI to run review for learndirect £2m DM account
08 Nov 2001
The University for Industry (UFI) is reviewing the 2m direct marketing account for learndirect, the government's flagship scheme to promote lifelong learning. The business is currently held by Carlson Marketing Group, which was appointed last year. Carlson will repitch for the business...
STOP PRESS: Alzheimer's Society recruits new fundraising director
25 Oct 2001
The Alzheimer's Society has recruited Stephanie Smith as director of fundraising, replacing Martin Horwood who is joining DM agency Target Direct as a senior consultant. Smith joins in January from the RNIB where she was maternity cover for the director of fundraising. ...
DIRECT: Mencap recruits Amnesty UK marketer
25 Oct 2001 | by MARK KLEINMAN
Mencap, the charity for people with learning disabilities, has poached Amnesty International UK's head of direct marketing to oversee its hunt for a DM agency. Sanjeev Gupta joins Mencap as head of individual giving, responsible for legacy, DM and trading activity. Reporting to assistant ...
DIRECT: COI enlists Soup for UK Online mail campaign
25 Oct 2001 | by MARK KLEINMAN
of DM agency Clark McKay & Walpole, to develop a web site promoting UK Online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
