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DIRECT BRIEFS: UCG Cinemas ticket voucher scheme

UCG Cinemas is supporting a new ticket voucher scheme with a DM campaign to marketing and incentive companies. The flip-book mailer, which bears the strapline, 'Have you got vision?' promotes the new voucher range with a 35% discount offer as part of a relaunch of its corporate sales offering ...

Joshua wins ITV Digital DM account to boost subscribers

Joshua has won the ITV Digital below-the-line account after beating Craik Jones Watson Mitchell Voelkel in the final round of the pitch process. Embattled ITV Digital held the review in readiness for a drive to win new subscribers in its contest with Sky's digital offering. BSkyB...

ITV Digital set to rethink DM brief

ITV Digital is reviewing its direct marketing business as it attempts to win new subscribers in its battle with Sky. The account, worth about 6 million when reviewed a year ago, is expected to include customer acquisition and retention for both ITV Digital and ITV Sport. However, the budget...

DIRECT: Vodafone in new call offer DM

-bound travellers receive pieces of crockery. The DM campaign is being supported by field marketing activity ... -owned global DM network. ...

DIRECT: Vodafone in new call offer DM

-bound travellers receive pieces of crockery. The DM campaign is being supported by field marketing activity ... -owned global DM network. ...

MEDIA PERSPECTIVE: SpotOn is pointless if media agencies can't use the data

placed to use this data - DM companies - do not have the media expertise to put it into action in a ... to be subject to Big Brother-style surveillance, but that media companies must address a new set of DM ...

Bertelsmann raises $2.5bn from AOL Europe stake

-term debt -- a surprising move, given that the company is understood to have about DM18bn ( 5.6m) in cash ...

Jim Henson Company plans MBO from troubled EM.TV

its debt. It wrote down the value of the Jim Henson Company by DM704m ( 228m) in its balance sheet ... analysts when it reported full year losses of DM2.8bn ( 887.5m), more than twice as high as the expected DM ...

EM.TV loses executive number four

The news follows a recent set of disastrous full-year results in which the company posted losses of DM 2.8bn ( 887.6m), almost three times as bad as the expected loss of DM 1bn ( 317m). Rothblum ... EM.TV 57m) in revenues which dramatically failed earlier forecasts of DM590m ( 186.9m). ...

Kirch increases Formula 1 stake

Ecclestone. EM.TV will take a DM 1.3bn ( 412.74m) write-down against its original 50% stake in SLEC. In addition. it will take a DM 684m ( 217.17m) write-down against its purchase of the Jim Henson Company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.