Warehouse products. Agencies already on the retailer's DM roster include Edge, Brann Agency UK and Clark ...
Carphone Warehouse is testing its first major direct marketing work as part of a strategy to build closer relationships with its customer base. The mobile phone retailer is working with DM ... significant resources in DM. It announced its intention to reverse that strategy earlier this year ...
Sainsbury's is to back its launch into the utilities market with a DM campaign targeting members of its Reward Card loyalty scheme.The supermarket giant, which last month announced the launch of Sainsbury's Energy, has tied up with Scottish Power on a trial basis to provide gas and electricity ...
exclusively for its DM work. The retailer said in a statement: "We think it's right to have more than ...
. It is not clear at this stage how the DM account will be split between the agencies, but activity will include ...
WH Smith has appointed IMP to handle its DM and sales promotion business, worth about pounds 7m. The retailer announced the appointment last week after a pitch involving five undisclosed agencies. IMP will handle all aspects of WH Smith's local and national activity, including the Clubcard loyalty scheme. ...
Real Time created a new agency with more than 300 staff. EHS, one of the longest established DM ...
Real Time created a new agency with more than 300 staff. EHS, one of the longest established DM ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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