Short break specialist Center Parcs has parted company with its below-the-line agency, Euro RSCG Direct. Sources close to the company said the move was part of a cost-cutting drive and the brand could take some of its DM work in-house. Center Parcs sales and marketing director Jennie ...
Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its advertising and direct marketing agency requirements. Black Cat, the below-the-line agency owned by J. Walter Thompson, currently handles advertising and direct marketing activity for the service....
." One of the DM principles to have received the most attention in relation to e-mail is permission ... with them) but one at odds with traditional DM. Direct mail has always been about interruption marketing ... that model for far too long." Lisa Thomas, chief executive of M&C Saatchi's DM division, LIDA, says ...
The British Tourist Authority is to hold a pitch to find a DM agency for a customer relationship management campaign targeting Spanish consumers. The task, which will launch later this year, will seek to encourage Spanish holidaymakers to visit Britain, and help build a marketing database for future campaigns. ...
The British Tourist Authority is to hold a pitch to find a DM agency for a customer relationship management campaign targeting Spanish consumers. The task, which will launch later this year, will seek to encourage Spanish holidaymakers to visit Britain, and help build a marketing database for future campaigns. ...
, inviting DM agencies to pitch for the business. It is likely to include direct mail and door ... . The first DM promoting the new congestion charges is expected to break in December. The congestion charges ...
, inviting DM agencies to pitch for the business. It is likely to include direct mail and door ... . The first DM promoting the new congestion charges is expected to break in December. The congestion charges ...
First Great Western, the train operator, is backing the launch of an off-peak Cardiff to London Paddington service with a marketing campaign through WWAV Rapp Collins. More than 50,000 Railcard-holders and First Great Western customers will be targeted via DM. The activity will be supported by a 300 ...
First Great Western, the train operator, is backing the launch of an off-peak Cardiff to London Paddington service with a marketing campaign through WWAV Rapp Collins. More than 50,000 Railcard-holders and First Great Western customers will be targeted via DM. The activity will be supported by a 300 ...
First Choice Holidays has appointed Perspectives Red Cell to the pounds 6 million direct marketing account for its Eclipse brand. Eclipse sells holidays and flights direct to consumers. Perspectives won the business after a six-way pitch against agencies including the incumbent agency 141,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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