DIRECTWATCH: Capital picks launch agencies
25 Jan 2001 | by MARK KLEINMAN
for the parent brand, last week launched a major DM campaign alongside responsive press advertising and an online ...
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Dr Marten's to launch sports fashion range
25 Jan 2001 | by JOANNA WITT
brand, called DM s Sport. The range will be backed by a multi-million-pound ad push through Mustoe...Dr Marten s is to take on global trainer brands Nike and Adidas with the launch of a new footwear brand, called DM s Sport. The range will be backed by a multi-million-pound ad push through Mustoe ... . The global DM s Sport team is headed by general manager Malcolm Wilkins, who was previously kids and sports ...
CAREERS: Company CV - First National Bank
25 Jan 2001
-the-line activities - mainly direct mail (year to November 2000) (Source: MMS) DM agency: Iceberg Marketing ...
Associated and GMG sign Metro agreement
25 Jan 2001 | by MediaWeek
the content for the paper while GMG will publish, print and distribute the paper. DM> will sell national ad ...
CONFERENCES AND EXHIBITIONS: How to apply IT to CRM projects - Customers will be the focus at the TFM conference, says Simon Clarke
25 Jan 2001 | by SIMON CLARKE
@Vantage system from Prime Response. RBS uses the system to carry out its DM activity, including targeting ...
Mind the Gap
25 Jan 2001 | by MediaWeek
clients spending up to £15 million.” Brilliant was formed in September 1999 following the merger of DMS ...
M&C Saatchi gets dm brief from Legg Mason
24 Jan 2001
- LIDA, the direct marketing arm of M&C Saatchi, has been appointed by fund management firm LeggMason Investors after a five-way pitch.
M&C Saatchi gets dm brief from Legg Mason
24 Jan 2001
- LIDA, the direct marketing arm of M&C Saatchi, has been appointed by fund management firm LeggMason Investors after a five-way pitch.
Adspend rate to slow down, IPA report says
19 Jan 2001 | by JOHN TYLEE
cent of companies report higher DM budgets than last year, because they consider the medium ...
PERSPECTIVE: With his experience and drive, Pringle is ideal to chair the IPA
19 Jan 2001 | by CAROLINE MARSHALL
and his greater half has run a successful DM and retail business, Blooming Marvellous, for 18 years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
