to remove filtersTHE BOOK OF LISTS: The 10 best DM creatives
20 Dec 2002
The 10 best DM creatives as voted for by Campaign....(pig-headed?), gifted creative directors in DM, Cavers settled into Publicis Dialog this year after ...
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THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
The best DM campaigns as voted for by Campaign.
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...
DIRECT BRIEFS: Latest dm campaign from Glenmorangie
19 Dec 2002
Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story to create the campaign, which will include full-page press ads. There will also be a mailing campaign...
DIRECT BRIEFS: DM campaign informs about epilepsy
19 Dec 2002
The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...
DIRECT: Macallan backs DM for seasonal loyalty rewards
19 Dec 2002
The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign. The work invites consumers to escape the traumas of Christmas by buying The Macallan from the comfort ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
threat to the traditional way of doing things. But today, many companies recognise that used together, DM ... e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency Wunderman. "It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ...
DIRECT: Gillette develops debut direct marketing work
19 Dec 2002 | by MARK KLEINMAN
will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...
Center Parcs saves £1m in DM costs
17 Dec 2002
LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
