THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
The best DM campaigns as voted for by Campaign.
Search results for DM
Search filters:
By Date
-
2002
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (8)
- Campaign (36)
- Marketing (85)
- Media Week (1)
By Channel
- Digital marketing (10)
- Direct Marketing (109)
- Marketing (116)
By Industry Sector
- Fashion / Clothing (1)
- Financial Services (19)
- FMCG (2)
- Food & Drink (16)
- Government / Non-Profit (14)
- More...
- Media / Entertainment (3)
- Retail (9)
- Technology (7)
- Telecoms / Utilities (2)
- Travel / Leisure (6)
- Less...
THE BOOK OF LISTS: The 10 best DM creatives
20 Dec 2002
The 10 best DM creatives as voted for by Campaign....(pig-headed?), gifted creative directors in DM, Cavers settled into Publicis Dialog this year after ...
DIRECT BRIEFS: Latest dm campaign from Glenmorangie
19 Dec 2002
Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story to create the campaign, which will include full-page press ads. There will also be a mailing campaign...
DIRECT BRIEFS: DM campaign informs about epilepsy
19 Dec 2002
The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...
DIRECT: Macallan backs DM for seasonal loyalty rewards
19 Dec 2002
The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign. The work invites consumers to escape the traumas of Christmas by buying The Macallan from the comfort ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
threat to the traditional way of doing things. But today, many companies recognise that used together, DM ... e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency Wunderman. "It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ...
Shell gives £70m global DM and SP job to Proximity
19 Dec 2002
Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.
Center Parcs saves £1m in DM costs
17 Dec 2002
LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
DIRECT: Cadbury targets adults and kids with Buttons DM
12 Dec 2002
Cadbury Trebor Bassett is supporting the relaunch of its Buttons brand with a direct marketing campaign targeting adults as well as its traditional following among kids.
DIRECT: Orange seeks to lure teen texters in DM campaign
05 Dec 2002
Orange is aiming to cash in on the teenage text messaging craze with a direct marketing campaign promoting its latest package for pay-as-you-go mobile users.
Additional Information
Campaign Jobs
- Senior Digital Designer Twist Recruitment £44.5 - £55.5 per annum + Negotiable depending on experience, London
- Account Manager to Account Director - BTL Marketing Agency Ad Lib £24k - £35k depending on experience, Berkshire
- Junior/Mid-Weight Creative Designer - (Top Integrated Agency) - Soho Guru Careers Circa £22k + Benefits, Soho, Central London (W1F)
- SEO Analyst - Search Engine Optimisation ReThink Recruitment £45000.00 - £55000.00 per annum, City of London
- Account Executive - Marketing & Advertising Adam Recruitment £18000 - £22000 per annum, Manchester
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
