LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
LONDON - Marketing communications agency DMS has hired Maxine Reynolds, formerly direct marketing...Reynolds, who has worked at the MS Society for six years, will work on DMS's client, the British Heart Foundation, as an account manager. Reynolds has worked alongside DMS for the past two years ... well with DMS's client list, which includes a number of charities including the Association ...
and send in a donation to the foundation. The campaign, through DMS, will also create awareness of the charity among people who receive the cards from their loved ones. Debbie Lee, account director at DMS, said: "DMS has worked with the charity for nearly 10 years and has developed a number of highly ...
11-12. It is held in association with DM Bulletin sister publication Marketing Direct ...
LONDON - The DMA is responding to the growth of the direct marketing industry with a restructure as part of its continued effort to provide maximum value for members.
LONDON - As advertising budgets continue to suffer, direct marketing budgets grew for the fourth consecutive quarter, according to the latest Bellwether Report from the Institute of Practitioners in Advertising.
LONDON - Independent direct marketing agency DMS has poached Euro RSCG Circle's Guy Harris to take...director of DMS, said: "The company continues to evolve and diversify its client offer, currently ... with this evolution and his role will therefore be pivotal in moving the agency forward." DMS is one of the UK ... agencies in the UK," Maiden added. DMS employs 70 staff and has turnover of £14m a year. Maiden said ...
LONDON - Direct marketing agency DMS has been appointed by the Consumers' Association division
As SMS and email marketing rise in popularity, companies using these methods must be careful not jeopardise the success of traditional direct marketing channels, writes Thomas Adalbert, managing director of The Preference Service .
Mail, NTL and Abbey National includes customer segmentation, DM planning and evaluation, response ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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