will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...
Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story to create the campaign, which will include full-page press ads. There will also be a mailing campaign...
The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...
The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign. The work invites consumers to escape the traumas of Christmas by buying The Macallan from the comfort ...
threat to the traditional way of doing things. But today, many companies recognise that used together, DM ... e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency Wunderman. "It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ...
Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.
said the study showed that the DM industry had failed to persuade the public that the medium
will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...
in the security industry in the UK. Activity is likely to focus on DM to communicate the SIA's message ...
Cadbury Trebor Bassett is supporting the relaunch of its Buttons brand with a direct marketing campaign targeting adults as well as its traditional following among kids.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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