By Deborah Bonello Media Planning Group is tipped to have won the £6m UK media planning and buying account for ING Barings, the Dutch financial services company, in a two-way pitch. And it is understood that the direct marketing agency All Response Media has been appointed to handle the DM side ...
Zenith is understood to be consolidating direct marketing and online activities into its DM agency Zed following staff cuts to its digital operation Zenith Interactive Solutions last week. The development is being seen as part of Zenith's over-arching strategy to consolidate its media activities ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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