DIRECT: HSBC selects DM chief to oversee strategy revamp
14 Nov 2002
reasons. Shaw had overseen the bank's previous DM agency review, which resulted in the appointment ...
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Dollond & Aitchison hands task to Target
14 Nov 2002 | by Mark Kleinman,
struck by Tesco with H Samuel and Allders. Dollond & Aitchison's DM activity will include eye ...
DIRECT: Royal British Legion supports Poppy Appeal with dm
14 Nov 2002
The Royal British Legion is supporting its national Poppy Appeal with direct marketing activity which aims to reach four million people. Created by Target Direct, the combination of direct mail and national and specialist press inserts will attempt to break last year's record-breaking fundraising total...
T-Mobile senior marketer quits after two years
14 Nov 2002
of Claydon Heeley Jones Mason to handle its estimated £7m DM account. T-Mobile recently switched its UK ad ...
DIRECT: National Blood Service to build on donor work
14 Nov 2002 | by MARK KLEINMAN
Next year's campaign will build on its 'Do something amazing' advertising from earlier this year, which featured personalities such as former cabinet minister Mo Mowlam. An integrated DM strategy will focus on increasing the frequency of blood donations from people who are already on the NBS database ...
DIRECT: Dollond & Aitchison hands task to Target
14 Nov 2002 | by MARK KLEINMAN
struck by Tesco with H Samuel and Allders. Dollond Aitchison's DM activity will include eye ...
MARKETING MIX: HSE blocks sexy Welsh push
14 Nov 2002
The Observer's recent 'Sex Uncovered' report found that the average Welsh person has had 13 sexual partners. We're all tired of the bigoted jokes regarding the Welsh and their alleged preference for sheep, so Claydon Heeley Jones Mason, the Guardian and Observer's DM and sales promotion agency, sought ...
CAREERS: Company CV - HP Bulmer
14 Nov 2002
BBDO, TBWA/London Media agency MindShare DM agency Proximity London Adspend (year to August ...
OPINION: Marketing Society - Why consumers edit the world to suit themselves
14 Nov 2002 | by JULIET WARKENTIN, editorial director of Redwood and a member of The Marketing Society
shows. We run ever more controversial, humorous, dynamic and shocking advertising and DM. We talk about ...
Management forum offers one-to-one talks
11 Nov 2002 | by Claire Billings,
11-12. It is held in association with DM Bulletin sister publication Marketing Direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
