to remove filtersDIRECT: Dollond & Aitchison hands task to Target
14 Nov 2002 | by MARK KLEINMAN
struck by Tesco with H Samuel and Allders. Dollond Aitchison's DM activity will include eye ...
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Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...
DIRECT: Pfizer picks Black Cat for Listerine campaign
15 Aug 2002 | by MARK KLEINMAN
-strengthening ingredient. The overall DM campaign has been developed to support the above-the-line work recently ...
P&G targets women with audio mag
20 Jun 2002 | by MATTHEW ARNOLD
the UK's second biggest adspend last year - £114.2m, of which £28.6m went to DM. ...
P&G targets women with audio magazine
19 Jun 2002 | by Matthew Arnold,
-- £114.2m, of which £28.6m went to DM. If you have an opinion on this or any other issue raised ...
DIRECT: Nivea set for DM deodorant drive with Mercier Gray
13 Jun 2002
Nivea, the Beiersdorf-owned personal care brand, is to unleash a direct marketing assault to mark its entry into the UK deodorant market.
P&G announces its DM roster agencies for £30m business
08 Mar 2002 | by IAN DARBY
Procter & Gamble has created its first roster of direct marketing agencies to handle its £30 million business, in a move that shuns some of its global networks.
DIRECT BRIEFS: Vision Express backing £99 price promotion
21 Feb 2002
Vision Express is backing a 99 price promotion for single-vision scratch-resistant prescription lenses with DM and in-store promotional work touting the benefits of its 'Memoflex' frames, which spring back into shape when bent. The work, by Dialogue Marketing, supports TV ads airing throughout ...
DIRECT: SCA selects agency for £2m Velvet Tissue job
17 Jan 2002 | by MARK KLEINMAN
brand, will be the brand-owner's most extensive use of DM ever. The Interactive Agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
