to remove filtersAbbey National picks business sector chief
28 Nov 2002 | by BEN BOLD
called First National Business Finance, as Abbey National business. The division has recently run a DM ...
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Lloyds TSB uses DM to address savings rate misconception
29 Nov 2002 | by IAN DARBY
Lloyds TSB is using direct marketing to challenge the idea that high-street banks don't offer the best savings accounts.
HSBC selects DM chief to revamp strategy
14 Nov 2002 | by Staff,
reasons. Shaw had overseen the bank's previous DM agency review, which resulted in the appointment ...
DIRECT: HSBC selects DM chief to oversee strategy revamp
14 Nov 2002
reasons. Shaw had overseen the bank's previous DM agency review, which resulted in the appointment ...
AMP appoints start-up Bright for strategy
10 Oct 2002 | by Mark Kleinman,
as a full-service DM agency, offering solutions from direct mail and sales promotion to CRM consultancy ... and NPI brands, which operate under the AMP umbrella. It uses several agencies for DM including WWAV Rapp ...
DIRECT: AMP appoints start-up Bright for strategy job
10 Oct 2002 | by MARK KLEINMAN
as a full-service DM agency, offering solutions from direct mail and sales promotion to CRM consultancy ... and NPI brands, which operate under the AMP umbrella. It uses several agencies for DM including WWAV Rapp ...
Lloyds TSB backs its PhoneBank with DM by Andrews Aldridge
27 Sep 2002
Lloyds TSB is raising awareness of its PhoneBank service among customers with a new direct mail campaign.
A&L pools £29m media into MediaVest
26 Sep 2002 | by BEN BOLD
. However, he would not reveal whether this will be through a creative or DM agency. A L has launched a ...
DIRECT BRIEFS: Scottish Widows targets customers with dm campaign
12 Sep 2002
Scottish Widows is targeting existing policyholders with a direct marketing campaign communicating the options open to customers. The financial services company is using WWAV Rapp Collins Scotland to tell policyholders that they can either cash in their returns or reinvest them in other Scottish Widows...
DIRECT CHOICE: Lloyds TSB
05 Sep 2002 | by NEIL FRANCIS, Creative director, Black Cat
And thanks to the power of DM profiling, Lloyds TSB apparently knows that. It sent me a brand new savings account passbook, which says 'Great Sentimental Value' on the cover. (Yes). 'Terrible Interest Rate' it reveals next in that dot-matrix-type savings book typeface ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
