07 Nov 2002
| by RAVI CHANDIRAMANI
Once a cutting-edge cultural and style icon, recent years have seen DMs overtaken by trainer.... Embraced by skinheads, punks, followers of grunge and elements of the gay scene, Doc Martens, DMs, Docs ...
the early 90s, it is no longer the standard bearer for any cultural movement. R Griggs now manufacturers DMs ...
: put the boot in.
- Supply DMs to celebrities under fire - Angus Deayton, say.
- Reduce supply ...
12 Sep 2002
Timberland, the US clothing brand, is embracing direct marketing for the first time with a project to create a segmented customer behaviour database. The company is working with database marketing specialist NCH Marketing to produce and evaluate Timberland's UK mailing campaigns. It will then target...
01 Aug 2002
of fashions and movements adopted DMs. For much of the 1970s, the brand became associated with skinheads ...
when it came to developing new and trendier designs. There are now DMs for men, women and children ...
. The dress-down, laid-back ethos of the 1990s slacker culture sat
uneasily with DM's laced-up, booted ...
04 Jul 2002
| by Mark Kleinman,
. Activities will include DM, point-of-sale material, in-store theatre and promotions across Puma's entire ...
04 Jul 2002
| by MARK KLEINMAN
Gyro Worldwide to promote the
brand. Activities will include DM, point-of-sale material, in ...
28 Mar 2002
T&G Clothing, the leisurewear company, has appointed Liquorice to
develop its spring/summer DM
25 Jan 2002
our walking days behind us and catch a ride on a shiny new Honda instead.
Agency: DM9-DDB ...