Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story to create the campaign, which will include full-page press ads. There will also be a mailing campaign...
The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign. The work invites consumers to escape the traumas of Christmas by buying The Macallan from the comfort ...
Cadbury Trebor Bassett is supporting the relaunch of its Buttons brand with a direct marketing campaign targeting adults as well as its traditional following among kids.
-Scokalo will be responsible for all advertising and marketing activity. The company works with agencies in the UK including DM ...
Tetley Tea is launching a DM campaign to encourage consumers to stay active and healthy during
to charge more for bigger - not just weightier - packages, the 'under C5 DM challenge' is truly under way....But take heart: the Orkneys' Highland Park distillery has just proved that small DM can make a big impact. To promote its top-quality single malt whisky, it offered me an 'exclusive' opportunity to buy Highland Park. Not an unusual tactic you may think. I sat up and took notice, however, because it also ...
traditional base of 45- to 50-year-old consumers with a series of DM initiatives aimed at increasing frequency ... consultancy Rocket Science to develop the DM strategy. Creative work is being handled by London-based agency ...
series of DM initiatives aimed at increasing frequency of consumption. The initial mailing is a ... the brand. The drinks firm is working with data engineering consultancy Rocket Science to develop the DM ... take out occasionally. We want them to drink Cointreau more frequently, and feel that DM is a way ...
Heinz has handed the direct marketing task for its revamped baby food range to Proximity London. The agency beat TBWA/GGT, Perspectives Red Cell and Craik Jones Watson Mitchell Voelkel in a pitch. - General release.
Heinz has awarded the direct marketing task for its revamped baby food range to Proximity London, as it seeks to build closer ties between the brand and parents.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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