to remove filtersDIRECT BRIEFS: New research from Hays Market Technology
19 Dec 2002
said the study showed that the DM industry had failed to persuade the public that the medium
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DIRECT BRIEFS: DM campaign informs about epilepsy
19 Dec 2002
The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries across the UK next month. The initiative is designed to raise awareness of facts about the condition as well as details of charity Epilepsy Action's services. Created by communications agency Junction,...
Security body appoints Kitcatt for launch
12 Dec 2002 | by Mark Kleinman,
in the security industry in the UK. Activity is likely to focus on DM to communicate the SIA's message ...
DIRECT: Security body appoints Kitcatt for launch task
12 Dec 2002 | by MARK KLEINMAN
work privately in the security industry in the UK. Activity is likely to focus on DM to communicate ...
DMS hires MS Society staffer for BHF job
10 Dec 2002 | by Claire Billings,
LONDON - Marketing communications agency DMS has hired Maxine Reynolds, formerly direct marketing...Reynolds, who has worked at the MS Society for six years, will work on DMS's client, the British Heart Foundation, as an account manager. Reynolds has worked alongside DMS for the past two years ... well with DMS's client list, which includes a number of charities including the Association ...
DIRECT BRIEFS: Heart Foundation launches pre-Christmas dm campaign
05 Dec 2002
the festive season. The mailing, created by DM agency DMS, includes a set of three BHF-branded Christmas cards
DIRECT BRIEFS: FEDMA gives out warning
05 Dec 2002
imposing greater restrictions on the DM industry by regulating pack-sizing at EU level. The industry body
ANALYSIS: Pay-off is clear for cause related activity
05 Dec 2002 | by JANE BAINBRIDGE
using its web site and DM to promote a helpline. Not surprisingly it found awareness was strongest ...
BHF to raise funds with Christmas cards
02 Dec 2002 | by Claire Billings,
and send in a donation to the foundation. The campaign, through DMS, will also create awareness of the charity among people who receive the cards from their loved ones. Debbie Lee, account director at DMS, said: "DMS has worked with the charity for nearly 10 years and has developed a number of highly ...
National Blood Service to build on donor work
14 Nov 2002 | by Mark Kleinman,
Next year's campaign will build on its "Do something amazing" advertising from earlier this year, which featured personalities such as former cabinet minister Mo Mowlam. An integrated DM strategy will focus on increasing the frequency of blood donations from people who are already on the NBS database ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
