in more people who have never stayed at a Center Parcs resort. The firm's previous DM agency ...
to July 21. The verdict spot will run until August 24. The campaign included print, radio and DM activity ...
. Activities will include DM, point-of-sale material, in-store theatre and promotions across Puma's entire ...
carriage cards. Internet and DM activity will support the campaign, including e-mails to listener club ...
campaign and those that want the sort of high response rates delivered by DM. Our role is to guide ...
Omnicom's CPM is on record as saying that it works more closely with the group's DM agencies, WWAV Rapp ...
The retailer wants to promote itself as the destination for family value during the 2002 World Cup, which begins on Friday. This week, it unveils a DM push that will leverage its Reward Card customer database by mailing millions of consumers. One ...
to members of its FA Partners commercial programme for selected DM activities. The database ... to become more customer-focused. It is not known if the FA will use a DM agency to exploit WONFAS. The FA has used EHS Brann for a number of DM initiatives, including the relaunch and rebranding ...
Its MediaMaster box launches on April 22, supported by DM targeting predominantly older households that are likely to have only the five terrestrial channels. The box can access all BBC, ITV, Channel 4 and Channel 5 digital channels for £150. Nokia's move will put it into competition with Pace Micro Technology ...
ITV Digital has parted company with its direct marketing agency, Joshua, just four months after its appointment. The estimated 6 million account will be split between Farm Direct, a division of Farm Communications, and Liquid Communications. ITV Digital said the decision to part company...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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