struck by Tesco with H Samuel and Allders. Dollond Aitchison's DM activity will include eye ...
LONDON - The Jigsaw Consortium, the direct marketing venture run by FMCG giants Kimberly-Clark, Unilever and Cadbury Trebor Bassett, is planning a radical overhaul designed to make more effective use of its consumer data.
with digital-based DM activity through Kitcatt Nohr. There is is likely to be further activity to encourage ... Lewis said the DM campaign would aim to grow the firm's distance-selling business and contribute ...
-of-sale when it comes to picking a game as a Christmas gift, according to research commissioned by DM agency
LONDON - Dixons Stores Group has dropped the role of group direct sales and marketing director and devolved responsibility for its direct marketing function to its respective store brands.
in Bluewater's DM strategy to target key cluster groups of consumers more effectively. This will involve ...
Dixons Stores Group has dropped the role of group direct sales and marketing director and devolved responsibility for its direct marketing function to its respective store brands.
launch will be accompanied by a shift in Bluewater's DM strategy to target key cluster groups ...
Tesco has developed a summer-themed Clubcard mailing programme based around lifestyle segmentation.
Sainsbury's is supporting its Freeform range with direct marketing for the first time.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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