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O2 calls review of direct marketing

The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...

O2 calls review of direct marketing account

The review will cover the mobile phone operator's consumer and business divisions, and is being overseen by O2's UK head of business marketing, Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O ...

DIRECT: Orange seeks to lure teen texters in DM campaign

Orange is aiming to cash in on the teenage text messaging craze with a direct marketing campaign promoting its latest package for pay-as-you-go mobile users.

Microsoft hunts agency for £10m job

single integrated CRM strategy," said Gregory. The successful agency will handle all DM and sales ...

T-Mobile senior marketer quits after two years

of Claydon Heeley Jones Mason to handle its estimated £7m DM account. T-Mobile recently switched its UK ad ...

Vertu picks boss to oversee CRM and DM activity

Vertu, the Nokia-owned luxury mobile phone brand, has appointed Lisa Hunt as international marketing director.

CLOSE-UP: LIVE ISSUE - MATCHMAKERS. New-business brokers have the market sewn up

: The AAR Cost: £11,000 for ad agencies, £6,000 for media agencies and £4,000 to £5,000 for DM agencies ... is regarded as being more of a DM specialist. About Thompson: Thompson is a very good networker who is well ...

Motorola hands EMEA to Black Cat

The mobile phones and accessories firm handed Black Cat the task from immediate effect, after a three-way pitch. It will focus on developing DM and promotional work for Motorola accessories, including desktop chargers and wireless headsets. The brief is an important one for Motorola, which along ...

DIRECT: Motorola hands EMEA task to Black Cat

The mobile phones and accessories firm handed Black Cat the task from immediate effect, after a three-way pitch. It will focus on developing DM and promotional work for Motorola accessories, including desktop chargers and wireless headsets. The brief is an important one for Motorola, which along ...

Orange picks Gyro for B2B campaigns

to develop a communications strategy promoting wirefree seminars and other services. The DM work will focus ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.