single integrated CRM strategy," said Gregory. The successful agency will handle all DM and sales ...
As SMS and email marketing rise in popularity, companies using these methods must be careful not jeopardise the success of traditional direct marketing channels, writes Thomas Adalbert, managing director of The Preference Service .
The company, which also owns the Virgin Energy brand, has not decided whether to pool the DM ... , which would open up cross-selling opportunities for the business. LE Group spends around £10m on DM, but this budget is likely to rise as the company develops a more sophisticated DM strategy. The company views ...
Microsoft has placed EHS Brann on alert as it conducts informal talks with agencies about its estimated 10m direct marketing account. Microsoft, which has worked with the various incarnations of EHS for approximately seven years, is reviewing the business, but has not yet decided whether...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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