LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
lobbed its way), trying to redeem itself with this surprisingly professional and slick piece of DM ... - local journey details, maps and helpline numbers are all included. This DM pack deserves to help ... September, the DM pack was mailed some considerable time later. Old habits die hard. ...
in more people who have never stayed at a Center Parcs resort. The firm's previous DM agency ...
It has given Wheel the task of raising brand awareness and driving traffic to the site via DM, press, poster and digital advertising after holding a competitive pitch. It has also commissioned the agency to overhaul the design of the Qjump.com site. "The privatised rail industry is fragmented ...
and finance title in the spring. On PPS’ launch in October 2000, DM practitioners claimed it would undermine ...
aimed at affluent consumers around the world, with DM taking a sizeable chunk of the spend. Project ...
It became obvious to me that the hand-written messages on the backs of the photos were just a bit too cheesy to be real and realised I was looking at a well-crafted DM piece. Mock photos aren't the most original idea for the travel and leisure sector, but I ...
BAA, the airports operator, has appointed Digital Impact to handle online direct marketing promoting facilities available at airports such as Heathrow and Stansted. The activity will include a regular online newsletter called Discover Airside, providing information on store openings and product offers....
and DM campaign supporting its slashing of fares on short-haul routes. The campaign, which uses
The best award-winning direct marketing of recent years, from advertisers including the Army and Land Rover, is like the most annoying kind of girlfriend-stealing older kid at school: it looks great and it achieves results.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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