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Wine merchant Justerini 200,000. Hicklin Slade will produce a range of literature for the 250-year-old wine firm and work on the brand's customer marketing strategy. "The wine market is forecast to grow rapidly, with anticipated growth of 40% over the next five years," said J&B marketing...
Telewest is talking to agencies about its business-to-business direct marketing account. The firm has asked four agencies to pitch for the task, including incumbent Saatchi & Saatchi, Lowe Live and Black Cat. The brief focuses on promoting sales of data telecoms solutions to companies. The review...
. Around ten DM agencies have been asked to present ideas to the Institute of Charity Fundraising ... . The DM work will ask people to consider leaving some of their legacy to a favourite charitable cause ... month. News of the initiative comes as a number of major charities are reviewing their own DM ...
. A DM campaign for the business sector starts this month. ...
The Direct Mail Information Service (DMIS) has published figures showing direct mail campaigns are responsible for generating more than 23bn worth of goods each year. The figures, released last week, reinforce the Institute of Practitioners in Advertising's latest Bellwether Report, which highlighted DM ...
and the new Premacy. Mazda also hired AGA as its DM agency in January. Previously, DM was handled ...
. As this is a relatively new role, there are very few people in the DM industry who possess the requisite ...
-business staff compared with 83 per cent of DM and sales promotion agencies - this figure outstrips even ...
Lowe Live has created a direct mail and online campaign to back the heritage of Saab's turbo-charged car range. Saab introduced turbo-charging to the market in 1977 and the campaign celebrates the 25th anniversary of this. The work includes a 50,000 direct mail push, an e-mail campaign...
our walking days behind us and catch a ride on a shiny new Honda instead. Agency: DM9-DDB ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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