Peugeot retains EHS Brann for DM loyalty business
26 Sep 2002
Peugeot has held onto EHS Brann as its direct marketing agency, ending months of speculation about the destination of the £7m task.
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Lloyds TSB backs its PhoneBank with DM by Andrews Aldridge
27 Sep 2002
Lloyds TSB is raising awareness of its PhoneBank service among customers with a new direct mail campaign.
CAREERS: Movers - EHS Brann.Marlow
26 Sep 2002
Philippa Marlow has been hired as board account director at DM agency EHS Brann.Marlow joins from
A&L pools £29m media into MediaVest
26 Sep 2002 | by BEN BOLD
. However, he would not reveal whether this will be through a creative or DM agency. A L has launched a ...
Nectar prepares for £25m DM spend
19 Sep 2002 | by Staff,
Industry sources suggest that as much as £25m will be spent on DM activity for the launch of Nectar, which has secured Sainsbury's, Barclaycard, BP and Debenhams as its founding collection partners ... by WWAV Rapp Collins, while each of the partners is also investing significantly in DM. Partners ...
Nectar scheme prepares for DM spend of £25m
19 Sep 2002
Industry sources suggest that as much as £25m will be spent on DM activity for the launch of Nectar, which has secured Sainsbury's, Barclaycard, BP and Debenhams as its founding collection partners ... by WWAV Rapp Collins, while each of the partners is also investing significantly in DM. Partners ...
Which? hands DMS subscription drive
18 Sep 2002 | by Claire Billings,
LONDON - Direct marketing agency DMS has been appointed by the Consumers' Association division
SMS and email a threat or an opportunity for the DM industry?
13 Sep 2002
As SMS and email marketing rise in popularity, companies using these methods must be careful not jeopardise the success of traditional direct marketing channels, writes Thomas Adalbert, managing director of The Preference Service .
DIRECT BRIEFS: Timberland embraces dm for first time
12 Sep 2002
Timberland, the US clothing brand, is embracing direct marketing for the first time with a project to create a segmented customer behaviour database. The company is working with database marketing specialist NCH Marketing to produce and evaluate Timberland's UK mailing campaigns. It will then target...
DIRECT BRIEFS: Scottish Widows targets customers with dm campaign
12 Sep 2002
Scottish Widows is targeting existing policyholders with a direct marketing campaign communicating the options open to customers. The financial services company is using WWAV Rapp Collins Scotland to tell policyholders that they can either cash in their returns or reinvest them in other Scottish Widows...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
