18 Dec 2003
| by Alexandra Jardine,
-spending charities on direct mail, has hired Clara Avery as DM manager....will head Macmillan's DM team, which undertakes a broad range of activity to generate more than £10m a year ...
is also working with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity ...
18 Dec 2003
| by Alexandra Jardine
on direct mail, has hired Clara Avery as DM manager....will head Macmillan's DM team, which undertakes a broad range of activity to generate more than 10m a year ...
with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity chairman Chris Barraclough ...
18 Dec 2003
: The International Direct Marketing Fair. This event covers everything in the DM world, such as e-mail, telemarketing ...
18 Dec 2003
contender for the DM crown was Kitcatt Nohr Alexander Shaw. Major wins this year included Jazz FM ...
marketing agency for DM, branding and sponsorship.
Sales promotion and direct agency Liquid Communications ...
's biggest DM independent, Tullo Marshall Warren, was undoubtedly relieved when it filled the gap left ...
16 Dec 2003
| by Claire Billings,
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.
16 Dec 2003
1. Sunderland NHS "baby"
The unknown North-East agency Different took the direct marketing industry by storm this year with this breathtaking execution that won gold at Campaign's Direct Awards and performed well at the Royal Mail DMA Awards too. The press ad was designed both to provoke discussion...
15 Dec 2003
| by Claire Billings,
The agency picked up the award because "in a tough year, it hit all its targets while turning out classy and effective creative work", according to the magazine.
It began the year by winning the £20m NatWest DM account from TBWA\GGT without a pitch. And, although it suffered a setback when it lost ...
12 Dec 2003
| by Staff,
-on-year to £0.9bn.
Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ...
via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000.
If you have an opinion ...
12 Dec 2003
| by Ben Bold,
The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London.
DM activity will commence in the new year and will use the Jigsaw consortium's database ...
12 Dec 2003
| by Camilla Palmer
Keevill Lee Kershaw won't focus on traditional direct work, Camilla Palmer says.