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Macmillan Cancer Relief hires direct marketing chief

-spending charities on direct mail, has hired Clara Avery as DM manager....will head Macmillan's DM team, which undertakes a broad range of activity to generate more than £10m a year ... is also working with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity ...

DIRECT: Macmillan Cancer Relief appoints chief

on direct mail, has hired Clara Avery as DM manager....will head Macmillan's DM team, which undertakes a broad range of activity to generate more than 10m a year ... with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity chairman Chris Barraclough ...

CAREERS: Diary

: The International Direct Marketing Fair. This event covers everything in the DM world, such as e-mail, telemarketing ...

AGENCY 2003: Below The Line Agency of the Year - Best of the rest

contender for the DM crown was Kitcatt Nohr Alexander Shaw. Major wins this year included Jazz FM ... marketing agency for DM, branding and sponsorship. Sales promotion and direct agency Liquid Communications ... 's biggest DM independent, Tullo Marshall Warren, was undoubtedly relieved when it filled the gap left ...

Allianz Cornhill revamps database for increased DM

LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.

THE BOOK OF LISTS: The 10 Best DM Campaigns

1. Sunderland NHS "baby" The unknown North-East agency Different took the direct marketing industry by storm this year with this breathtaking execution that won gold at Campaign's Direct Awards and performed well at the Royal Mail DMA Awards too. The press ad was designed both to provoke discussion...

Craik Jones named top direct agency by Campaign

The agency picked up the award because "in a tough year, it hit all its targets while turning out classy and effective creative work", according to the magazine. It began the year by winning the £20m NatWest DM account from TBWA\GGT without a pitch. And, although it suffered a setback when it lost ...

Direct mail sales up 4.7% this year according to DMIS

-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...

Slimfast picks Joshua for frozen food range launch

The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London. DM activity will commence in the new year and will use the Jigsaw consortium's database ...

CLOSE-UP: NEWSMAKERS - DM creative stalwarts hope to emulate Craik Jones success

Keevill Lee Kershaw won't focus on traditional direct work, Camilla Palmer says.

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