to remove filtersCAREERS: Diary
18 Dec 2003
: The International Direct Marketing Fair. This event covers everything in the DM world, such as e-mail, telemarketing ...
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DIRECT: Macmillan Cancer Relief appoints chief
18 Dec 2003 | by Alexandra Jardine
on direct mail, has hired Clara Avery as DM manager....will head Macmillan's DM team, which undertakes a broad range of activity to generate more than 10m a year ... with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity chairman Chris Barraclough ...
AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
contender for the DM crown was Kitcatt Nohr Alexander Shaw. Major wins this year included Jazz FM ... marketing agency for DM, branding and sponsorship. Sales promotion and direct agency Liquid Communications ... 's biggest DM independent, Tullo Marshall Warren, was undoubtedly relieved when it filled the gap left ...
THE BOOK OF LISTS: The 10 Best DM Campaigns
16 Dec 2003
1. Sunderland NHS "baby" The unknown North-East agency Different took the direct marketing industry by storm this year with this breathtaking execution that won gold at Campaign's Direct Awards and performed well at the Royal Mail DMA Awards too. The press ad was designed both to provoke discussion...
CLOSE-UP: NEWSMAKERS - DM creative stalwarts hope to emulate Craik Jones success
12 Dec 2003 | by Camilla Palmer
Keevill Lee Kershaw won't focus on traditional direct work, Camilla Palmer says.
DIRECT: DM firms record positive third quarter
11 Dec 2003 | by Ben Bold
The DM industry has enjoyed an improvement in business performance over the third quarter...," said Simon Davis, the DMA's Business-to-Business Committee member. The majority of the DM industry ...
DIRECT: Slimfast picks Joshua for frozen food launch
11 Dec 2003 | by Ben Bold
The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London. DM activity will commence in the new year and will use the Jigsaw consortium's database ...
Boots picks Mother for £44m work
11 Dec 2003 | by Emily Rogers and Alexandra Jardine
of agencies that included DM firm Craik Jones Watson Mitchell Voelkel, Mother-owned branding consultancy ...
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
's DM manager, Graham Brown, says the direct marketing creative complements the TV advertising ...
Keevill and Kershaw to launch DM agency
05 Dec 2003 | by Ian Darby
The pair has teamed up with Lisa Lee, a former Ogilvy Mather director, to launch Keevill Lee Kershaw. Positioned as a DM hotshop, the agency will open its doors next week. Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director. The agency has no major retained ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
