Carat's data planning team devised two mailings, one to existing prospects from Club Med's database, and another to cold prospects bought from lifestyle lists. The creative was developed by DM and digital agency Communique Group. This is the first time the travel company has used an external company ...
The six-part campaign by the graphic design and new media group Eventer Design offers a free two-month 'test drive' of autotrader.co.uk , and follows a successful DM campaign for Auto Trader earlier this year which was aimed at car manufacturers. The six part package is designed to highlight the millions ...
creates Standard Life Healthcare's DM and third-party activity. Anneliese Jones, the direct marketing ...
-and-below-the-line campaign, which will include a TV commercial, outdoor and DM. PR activity will include media relations ...
companies should be using DM to target each group. It also identifies opportunities for the many UK ...
£3m through-the-line campaign including outdoor, radio, sponsorship, DM and TV campaign ...
LONDON - News International has added Liquid Communications to its roster as the direct agency for The Times and The Sunday Times.
LONDON - Virgin Atlantic is using a large-scale below-the-line campaign, involving targeted emails and direct mail, to relaunch its Upper Class Suite to premium travellers.
LONDON - Carat has launched a data analysis tool that it claims can accurately measure and analyse direct marketing campaigns on a daily basis.
The latest Bellwether Report for the second quarter of 2003, commissioned by the IPA, shows that only 15.3% of companies said they had revised their DM budgets up, against 19.7% that revised them down ... . The downturn in DM was attributed to the economic conditions rather than a shift away from below ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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