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Echo's Murray to head ValueClick e-mail division

Murray joins after a two-year stint at DM specialist Echo, and is tasked with launching ValueClick's e-mail marketing service to UK advertisers. She has eight years experience in the sector, and has worked with clients including the BBC, Jaguar and Motorola. In her new role Murray will be responsible ...

Auto Trader targets car dealers with 'test drive'

The six-part campaign by the graphic design and new media group Eventer Design offers a free two-month 'test drive' of autotrader.co.uk , and follows a successful DM campaign for Auto Trader earlier this year which was aimed at car manufacturers. The six part package is designed to highlight the millions ...

Freeserve supports TV ads with email marketing

and BT for broadband customers. In October, Freeserve's DM agency WWAV Rapp Collins unveiled a door ...

Chrysler launches Crossfire with integrated push

LONDON - Chrysler UK is using an integrated DM campaign to push the launch of its new two...that Langham Works has been retained to work on phase two. This will consist of a DM campaign to keep customers ...

TOP AGENCIES 2003: New media league tables - Back on track

and the internet. "We also found that more than half of all respondents were under pressure to improve DM ...

DLKW develops integrated push for M6 toll road

The above-the-line activity has been created by Delaney Lund Knox Warren & Partners, with online and DM division DLKW Dialogue producing the below-the-line work. The theme of the campaign ... second mailing. The DM pack comprises a large, oval-shaped stress-ball in the format of an ibuprofen ...

WWAV develops DM drive to support Freeserve ads

WWAV, appointed to handle Freeserve's £8m DM account in May 2002, is providing fulfilment ...

Vileda selects Dig For Fire for 2004 awareness drive

and branding." Vileda's DM work has previously been handled by Leonardo, which was recently merged into Arc ...

Tourism Ireland launches integrated autumn push

The campaign, through DM agency Entire, will use direct mail, email and the web to promote seasonal autumn packages linked to festivals taking place over the coming months, designed to encourage ... the theme of the drive. The DM drive is backed by press advertising throughout September and October ...

Arc reignites Spirito di Punto for new mail drive

campaign for the new Fiat Punto through Leo Burnett owned DM agency Arc.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.