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LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.
1. Sunderland NHS "baby" The unknown North-East agency Different took the direct marketing industry by storm this year with this breathtaking execution that won gold at Campaign's Direct Awards and performed well at the Royal Mail DMA Awards too. The press ad was designed both to provoke discussion...
Keevill Lee Kershaw won't focus on traditional direct work, Camilla Palmer says.
LONDON - VisitBritain, the body responsible for promoting tourism in Britain, has hired Draft London for a three-year campaign across Western Europe.
The DM industry has enjoyed an improvement in business performance over the third quarter...," said Simon Davis, the DMA's Business-to-Business Committee member. The majority of the DM industry ...
LONDON - Selfridges is backing its Christmas in-store event with promotional activity to its cardholders.
The pair has teamed up with Lisa Lee, a former Ogilvy & Mather director, to launch Keevill Lee Kershaw. Positioned as a DM hotshop, the agency will open its doors next week. Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director. The agency has no major retained ...
The pair has teamed up with Lisa Lee, a former Ogilvy Mather director, to launch Keevill Lee Kershaw. Positioned as a DM hotshop, the agency will open its doors next week. Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director. The agency has no major retained ...
Selfridges is backing its Christmas in-store event with promotional activity to its cardholders.
LONDON - Optimism in direct marketing is on the rise with businesses reporting a better third quarter, and rising recruitment levels despite the tough business environment, according to the DMA Industry Trends Survey.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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