LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.
The agency picked up the award because "in a tough year, it hit all its targets while turning out classy and effective creative work", according to the magazine. It began the year by winning the £20m NatWest DM account from TBWA\GGT without a pitch. And, although it suffered a setback when it lost ...
-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...
LONDON - VisitBritain, the body responsible for promoting tourism in Britain, has hired Draft London for a three-year campaign across Western Europe.
Murray joins after a two-year stint at DM specialist Echo, and is tasked with launching ValueClick's e-mail marketing service to UK advertisers. She has eight years experience in the sector, and has worked with clients including the BBC, Jaguar and Motorola. In her new role Murray will be responsible ...
The pair has teamed up with Lisa Lee, a former Ogilvy & Mather director, to launch Keevill Lee Kershaw. Positioned as a DM hotshop, the agency will open its doors next week. Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director. The agency has no major retained ...
LONDON - Optimism in direct marketing is on the rise with businesses reporting a better third quarter, and rising recruitment levels despite the tough business environment, according to the DMA Industry Trends Survey.
Carat's data planning team devised two mailings, one to existing prospects from Club Med's database, and another to cold prospects bought from lifestyle lists. The creative was developed by DM and digital agency Communique Group. This is the first time the travel company has used an external company ...
The six-part campaign by the graphic design and new media group Eventer Design offers a free two-month 'test drive' of autotrader.co.uk , and follows a successful DM campaign for Auto Trader earlier this year which was aimed at car manufacturers. The six part package is designed to highlight the millions ...
and BT for broadband customers. In October, Freeserve's DM agency WWAV Rapp Collins unveiled a door ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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