to remove filtersCLOSE-UP: NEWSMAKERS - DM creative stalwarts hope to emulate Craik Jones success
12 Dec 2003 | by Camilla Palmer
Keevill Lee Kershaw won't focus on traditional direct work, Camilla Palmer says.
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THE BOOK OF LISTS: The 10 Best DM Campaigns
16 Dec 2003
1. Sunderland NHS "baby" The unknown North-East agency Different took the direct marketing industry by storm this year with this breathtaking execution that won gold at Campaign's Direct Awards and performed well at the Royal Mail DMA Awards too. The press ad was designed both to provoke discussion...
THE A LIST: Part 5 of 11
12 Dec 2003
of Economics (BSc Economics), Institute of Direct Marketing (Dip DM). Current job: Chairman, Proximity ...
THE A LIST: Part 6 of 13
12 Dec 2003
School; London School of Economics (BSc Economics), Institute of Direct Marketing (Dip DM). Current job ...
Selfridges backs Xmas event with Claydon Heeley DM
09 Dec 2003 | by Staff,
LONDON - Selfridges is backing its Christmas in-store event with promotional activity to its cardholders.
Keevill and Kershaw to launch DM agency
05 Dec 2003 | by Ian Darby
The pair has teamed up with Lisa Lee, a former Ogilvy Mather director, to launch Keevill Lee Kershaw. Positioned as a DM hotshop, the agency will open its doors next week. Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director. The agency has no major retained ...
Selfridges backs its Feast event with DM from Claydon Heeley
05 Dec 2003
Selfridges is backing its Christmas in-store event with promotional activity to its cardholders.
CLOSE-UP: LIVE ISSUE - Does size really matter when producing direct executions?
05 Dec 2003
Royal Mail's proposal for a pricing structure rejig may have a huge impact on DM....has invested significantly in promoting DM - and creativity within that medium, not least because DM ... and under size-based pricing illustrates the point - it increases by nearly 300 per cent. Since DM ... - and an agency may not even put it forward as a possible solution. It is also often the new entrants to the DM ...
DIRECT MARKETING: CHAMPIONING THE DIRECT ROUTE
05 Dec 2003 | by Holly Acland
Are major clients convinced by the growing number of DM agencies taking over integrated campaigns...are vaunting their brand-building credentials, advertising agencies offering DM solutions and media agencies ... buys into the skills and expertise it can offer across a range of disciplines. And in this respect, DM ... . He says: "My initial perspective is that they (DM agencies) are much more creatively ...
DIRECT MARKETING: A TEST OF CHARACTER
05 Dec 2003 | by Peter Crush
the franchise. And yet when DM agency heads leave, a similar sort of panic ensues: can the successors ever ... . It is very difficult to combine successfully one culture with another, and DM agencies are not the best ... in a different environment. DM is broader and the metrics of measurement have changed," Chris Gordon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
