. DM agency Joshua is handling the direct mailing of three million CD-Roms to customers. Air Miles ...
OPINION: Clare Rossi - Media-neutrality validates DM...it might first appear, as DM's heritage perfectly fits the ideals of media neutrality. The importance ... the impact on DM? In fact, DM has traditionally had to be media neutral because data lies at its heart and this defines past performance and appropriate selection of future media. DM's heritage means that the choice ...
LETTER: DM all powerful...the difference between a good response rate and a fantastic response rate. Together, the DM industry needs ...
their DM budgets outnumbered those decreasing them, two-to-one. Marketers cited greater efficiency ... . "We're seeing media adspend budgets stabilising and increases in DM, sales promotion and internet ...
accountability within the industry. As a starter, any practitioner of DM media planning knows that "accountable ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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