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Echo's Murray to head ValueClick e-mail division

Murray joins after a two-year stint at DM specialist Echo, and is tasked with launching ValueClick's e-mail marketing service to UK advertisers. She has eight years experience in the sector, and has worked with clients including the BBC, Jaguar and Motorola. In her new role Murray will be responsible ...

Tahola targets multiple retailers with teaser DM

LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign

FedEx targets Bafta members with DVD mailing

. Richard Weston, creative director of CWA who worked on the campaign, said: "DM is a fantastic way ...

Boots moves ahead with a revamp of loyalty card

£3m through-the-line campaign including outdoor, radio, sponsorship, DM and TV campaign ...

WWAV loses £4m BT Business after just five months

digital and design agencies, which would include a review of its DM agency. She added that if BT decided ...

IDM's exclusive training for agencies endorsed by IPA

The launch of the new courses comes on the heels of the IDM's latest agency training research, which revealed that the agency is the DM community most in need of training. The courses will initially run in Central London in September before going regional. Best Practice in Today's Agencies is a ...

BDO Stoy Hayward hires CCB-Profits for DM

CCB will work on all aspects of its DM programme, including data cleansing, enhancement and management; lead distribution; and the coordination of mailing and fulfilment services. BDO Stoy Hayward already sends newsletters and information to clients and contacts, but said that it needed to manage ...

Parker Pens pushes corporate gifts relaunch with DM

LONDON - Parker Pens is relaunching its personalised products into the corporate gift market with an integrated campaign through KLP Euro RSCG.

Royal Mail launches online direct service

of its DM Online website, which will enable companies to source suppliers and develop mail campaigns....step in developing a piece of DM in their own time, utilising a demo that shows the power of DM Online ... of prospective customers from scratch. Companies interested in the service should visit DM Online . If you ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.