LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.
of appointing a permanent DM consultancy, as it looks at selling direct to consumers....The pensions and investments company does not currently retain a DM agency but uses shops on an ad hoc basis. It has traditionally targeted independent financial advisers with direct mail, rather than consumers. However, last year the HBOS-owned firm appointed consultancy Oxford Strategic Partnerships ...
permanent DM consultancy, as it looks at selling direct to consumers....The pensions and investments company does not currently retain a DM agency but uses shops on an ad hoc basis. It has traditionally targeted independent financial advisers with direct mail, rather than consumers. However, last year the HBOS-owned firm appointed consultancy Oxford Strategic Partnerships ...
creates Standard Life Healthcare's DM and third-party activity. Anneliese Jones, the direct marketing ...
creates Standard Life Healthcare's DM and third-party activity. Anneliese Jones, the direct marketing ...
Jupiter, the investment company, has appointed Masius as its advertising and DM agency following a
awards are a global barometer of DM excellence and, once again, the UK has demonstrated that it can ... of marketing challenges." Other bronze awards went to not-for-profit DM specialist Whitewater for a mail ...
However, recently I received a little gem from direct marketing stalwarts American Express, which restored my faith in the DM industry and reinforced my belief that a well-written long copy letter is crucial in delivering a compelling argument when addressing a sophisticated audience. To promote its ...
Qbase has developed a predictive analysis system to allow the building society to score and rank enquiries from DM, DRTV and press campaigns, based on how likely they are to apply for a mortgage, while another would predict how likely a customer would be to take out a policy. Sean Scannell, marketing ...
Lloyds TSB is to launch its gas, electricity and telephone services with a below-the-line campaign created by Partners Andrews Aldridge.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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