to remove filtersTahola targets multiple retailers with teaser DM
01 Oct 2003 | by Staff,
LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign
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Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...
Boden retains Entire for direct marketing activity
21 May 2003 | by Staff,
developing the partnership through appointing them as our retained DM agency." The creative ideas ...
Long Tall Sally plans seasonal DM as demand rises
13 May 2003 | by Claire Billings,
LONDON - Long Tall Sally, the clothing retailer for tall women, is to introduce seasonal direct mailings to customers following a profiling exercise on its database that has seen demand for its catalogue jump 50%.
Timberland hires Liquid for birthday DM
23 Jan 2003 | by Mark Kleinman,
LONDON - Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
DIRECT: Timberland hires Liquid for birthday DM
23 Jan 2003 | by MARK KLEINMAN
Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
DIRECT CHOICE: Nike
09 Jan 2003 | by ADRIAN THOMAS, Director, Dynamo
been quick to make use of that fact. Along with the TV campaign, this DM piece shows genuine empathy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
