The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London. DM activity will commence in the new year and will use the Jigsaw consortium's database ...
The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London. DM activity will commence in the new year and will use the Jigsaw consortium's database ...
The database will be developed by Wegener Direct Marketing, which has worked for P household brands such as Ariel, Fairy, Ace and Lenor; and snacks such as Pringles. P in-store promotions' promotional packaging; DM; and online. It only uses data that has been collected with the explicit content ...
awards are a global barometer of DM excellence and, once again, the UK has demonstrated that it can ... of marketing challenges." Other bronze awards went to not-for-profit DM specialist Whitewater for a mail ...
Brands have used summer associations and traditions as a launching pad for DM pieces, reports Ken
EHS Brann, Tullo Marshall Warren and KLP Euro RSCG will battle it out for the opportunity to market Diageo's top-of-the-range lines, such as Talisker Whisky and Johnnie Walker Blue Label. The pitch will not threaten Diageo's existing DM roster, which comprises Craik Jones Watson Mitchell Voelkel ...
EHS Brann, Tullo Marshall Warren and KLP Euro RSCG will battle it out for the opportunity to market Diageo's top-of-the-range lines, such as Talisker Whisky and Johnnie Walker Blue Label. The pitch will not threaten Diageo's existing DM roster, which comprises Craik Jones Watson Mitchell Voelkel ...
Cadbury is launching a DM campaign this month targeting parents of two-to-nine year
," he said. "Jim Beam proved you can use humour in DM to drive high levels of response." The ads ... -- with the UK picking up 11 gongs out of the 56 categories -- is no coincidence. "DM practice is more mature ...
The brand, owned by William Grant & Sons and distributed by First Drinks Brands, wants to build a DM strategy that forges closer ties with its regular drinkers and broadens its appeal among new consumer segments. Presky Maves, hired after a competitive pitch handled by the Incorporated Society ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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