to remove filtersSIA uses Kitcatt for bouncer license DM promotion
27 Nov 2003 | by Ben Bold,
LONDON - The government is launching a direct marketing and press advertising campaign targeting bouncers at nightclubs and pubs.
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Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...
OPINION: Marketing Society - Rise of DM bears witness to value of segmentation
27 Nov 2003 | by Jenny Biggam, director at Carat and a member of The Marketing Society
Interviewing Andrew Williamson, head marketer at the Science Museum, is rather like being taken around the rooms of the museum itself: you're presented with various nuggets of information and the conversation is peppered with comments like: "Now, shall I tell you about ...? No, hold on, let's go back...
TBWA\GGT takes Golden Echo as UK wins nine gongs
17 Oct 2003 | by Claire Billings,
awards are a global barometer of DM excellence and, once again, the UK has demonstrated that it can ... of marketing challenges." Other bronze awards went to not-for-profit DM specialist Whitewater for a mail ...
DIRECT MAIL SHOWCASE: Some of the UK's fastest growing DM agencies prove rapid growth
16 Oct 2003 | by Ken Gofton
MANCHESTER UNITED EYES GLOBAL MARKET
DMA celebrity recycling campaign launches next week
01 Oct 2003 | by Claire Billings,
they can choose what DM they wish to receive, in order to help ditch its "junk mail" name. James Kelly ...
FedEx targets Bafta members with DVD mailing
30 Sep 2003 | by Claire Billings,
. Richard Weston, creative director of CWA who worked on the campaign, said: "DM is a fantastic way ...
Gala Bingo places focus on cash prizes in DM drive
25 Sep 2003 | by Mark Kleinman,
LONDON - Gala Bingo, the UK's largest bingo clubs operator, is embarking on its biggest direct marketing campaign to promote the cash prizes that can be won at its venues.
Vernons Pools picks Entire for database revamp
09 Sep 2003 | by Claire Billings,
LONDON - Vernons Pools is embarking on a DM drive, following the implementation of a new marketing...The company has hired strategic DM agency Entire to develop the customer database using software from Alterian, following a competitive pitch against undisclosed companies. Peter Ammundsen, marketing director at Vernons Pools, said: "We asked three potential suppliers to tender but chose Entire ...
Digital One launches digital radio consumer guide
09 Jun 2003 | by Staff,
. The DM activity will initially focus on mailing the existing database of subscribers to Digital One's 'Stay in Touch' electronic bulletin and Digital One's own postal database. However, further DM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
