to remove filtersBoots picks Mother for £44m work
11 Dec 2003 | by Emily Rogers and Alexandra Jardine
of agencies that included DM firm Craik Jones Watson Mitchell Voelkel, Mother-owned branding consultancy ...
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Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
-on-year to £0.9bn. Consumers in the ABC1 bracket accounted for 62% of DM sales, with the rest from the C2DE ... via DM -- 20% -- spend under £100, while 1% admit to spending over £10,000. If you have an opinion ...
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
's DM manager, Graham Brown, says the direct marketing creative complements the TV advertising ...
Selfridges backs its Feast event with DM from Claydon Heeley
05 Dec 2003
Selfridges is backing its Christmas in-store event with promotional activity to its cardholders.
Home Office reminds Christmas shoppers of security
14 Nov 2003 | by Claire Billings,
The push, which will be used to gather data for future DM, was developed by below-the-line agency Yellow Submarine and will roll out across shopping centres, kicking off at Bluewater in Kent. Shoppers arriving at the centres will be met by local police officers handing out leaflets in car parks to shoppers ...
CLOSE-UP: LIVE ISSUE - Pragmatism rules as Boots holds pitch of pitches
03 Oct 2003 | by John Tylee
and buying), OgilvyOne (DM and CRM), The Partners (design), Exposure (brand exploitation, ambient media ... ) Naked (media planning and communication strategy), Craik Jones Watson Mitchell Voelkel (DM and CRM). ...
Tahola targets multiple retailers with teaser DM
01 Oct 2003 | by Staff,
LONDON - Retail data intelligence firm Tahola is using a highly targeted teaser DM campaign
Habitat reveals 'perfect match' theme
12 Sep 2003 | by John Tylee
as well as a DM campaign. This is being spearheaded by a four-page flyer offering consumers the chance ...
Boots moves ahead with a revamp of loyalty card
10 Sep 2003 | by Staff,
£3m through-the-line campaign including outdoor, radio, sponsorship, DM and TV campaign ...
Vernons Pools picks Entire for database revamp
09 Sep 2003 | by Claire Billings,
LONDON - Vernons Pools is embarking on a DM drive, following the implementation of a new marketing...The company has hired strategic DM agency Entire to develop the customer database using software from Alterian, following a competitive pitch against undisclosed companies. Peter Ammundsen, marketing director at Vernons Pools, said: "We asked three potential suppliers to tender but chose Entire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
