to remove filtersDIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
's DM manager, Graham Brown, says the direct marketing creative complements the TV advertising ...
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VisitBritain hires Draft London for European DM push
11 Dec 2003 | by Staff,
LONDON - VisitBritain, the body responsible for promoting tourism in Britain, has hired Draft London for a three-year campaign across Western Europe.
Carat extends Club Med brief with DM planning win
02 Dec 2003 | by Claire Billings,
Carat's data planning team devised two mailings, one to existing prospects from Club Med's database, and another to cold prospects bought from lifestyle lists. The creative was developed by DM and digital agency Communique Group. This is the first time the travel company has used an external company ...
INTERNATIONAL BUSINESS MEDIA: COMMUNICATING ACROSS CULTURES
31 Oct 2003 | by Michael Moszynski, the chief executive of Immediate Sales/M&C Saatchi
integrated across all communications from DM to the internet and also demonstrates the unique way that M C ...
BA to grow DM roster and in-flight content
17 Oct 2003 | by Glen Mutel
British Airways is talking to direct marketing agencies over a potential extra place on its below-the-line roster and relaunching its first-class in-flight magazine, First View.
Tourism Ireland launches integrated autumn push
22 Sep 2003 | by Claire Billings,
The campaign, through DM agency Entire, will use direct mail, email and the web to promote seasonal autumn packages linked to festivals taking place over the coming months, designed to encourage ... the theme of the drive. The DM drive is backed by press advertising throughout September and October ...
Proximity develops DM for high-speed Eurostar
12 Sep 2003 | by Claire Billings,
The service launches on September 28 and will be supported by above-the-line work from TBWA\London, with media through Manning Gottlieb OMD. Proximity's below-the-line work will target business travellers through sales promotion, ambient media, DM and online work. Joanna Howard, head of marketing at Eurostar ...
DIRECT BRIEF: VisitScotland launches DM campaign
11 Sep 2003
VisitScotland has launched a DM campaign called 'Autumn Gold' that targets prospective visitors
Hoseasons hires ex-MyTravel chief
07 Aug 2003 | by Daniel Rogers
marketing sophistication to the firm. He is expected to increase its DM and call centre operations ...
CLOSE-UP: LIVE ISSUE - TRANSPORT FOR LONDON. Tube spots try to tug at Londoners' heart-strings
01 Aug 2003
've got to sell - advertising, DM, online or design - is what will solve the client's problem. Nice tune ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
