Sainsbury's nets Abbey chief for DM
30 Jan 2003 | by Staff,
to lead its DM function as the battle for customer loyalty in the supermarket sector intensifies.
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Field Marketing: Turning Tactical
31 Jan 2003
CMP moved to sit within WWAV Rapp Collins' Media Group. Proximity, a DM agency affiliated ...
DIRECT: Sainsbury's nets Abbey National chief as DM head
30 Jan 2003
its DM function as the battle for customer loyalty in the supermarket sector intensifies.
DIRECT BRIEFS: Royal Mail launches DM Online service
30 Jan 2003
Royal Mail has launched its DM Online service for smaller businesses. It allows users to develop a
DIRECT: TD Waterhouse hands WWAV North ISA job
30 Jan 2003 | by MARK KLEINMAN
Rapp Collins North will handle all DM activity for the launch of a Self Select ISA, aimed ... ads, posters and DM packs to current and lapsed TD Waterhouse clients. The campaigns will run until ...
DOOR-TO-DOOR: Delivering high response rates
30 Jan 2003 | by RACHEL MILLER
and then follow up with DM and door-to-door. For the door-to-door activity, we deselect about 30% of households ...
FIELD MARKETING: TURNING TACTICAL
24 Jan 2003 | by NOELLE MCELHATTON
Rapp Collins' Media Group. Proximity, a DM agency affiliated with Omnicom's Abbott Mead Vickers BBDO ...
Timberland hires Liquid for birthday DM
23 Jan 2003 | by Mark Kleinman,
LONDON - Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
DMA rails against Meacher's recycling proposals
23 Jan 2003 | by Mark Kleinman,
The body condemned as "outrageous" a proposal by environment minister Michael Meacher that the DM industry should pay for the kerbside collection of DM materials by local authorities. It said it wanted ... the issue. If implemented, such a measure would undoubtedly increase the cost of DM to advertisers ...
DIRECT: Timberland hires Liquid for birthday DM
23 Jan 2003 | by MARK KLEINMAN
Timberland has handed Liquid Communications the task of promoting its 30th birthday with its first major below-the-line marketing activity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
